Côte-de-Gaspé launches buy-local campaign
Nelson Sergerie, LJI Journalist
GASPÉ – A buy-local campaign is being launched in the Côte-de-Gaspé MRC to encourage residents to support local businesses.
The Côte-de-Gaspé MRC and the Caisse Desjardins de la Pointe de la Gaspésie are investing $100,000 in the campaign, with technical support from the SADC de Gaspé and the Côte-de-Gaspé Chamber of Commerce.
“Through a Web platform, people will be able to buy prepaid cards and benefit from discounts at merchants. If you buy a $25 card online from merchant ‘X’, the MRC and Desjardins will boost your card by 50%. We’re encouraging local purchases with funds from the MRC and Desjardins,” explains Côte-de-Gaspé prefect, Daniel Côté..
The goal is to steer consumers away from large online retailers like Amazon and Temu, where prices are often lower.
“If the argument is just money, people won’t have that savings argument any more. People will have the same prices as on the big platforms, but they’ll be buying locally.” says Mr. Côté.
Approximately 50 merchants across the MRC are taking part in the buy local campaign which will run for the next three years.
An annual bonus cap of $25,000 has been established, and safeguards are in place to prevent individuals from making bulk purchases and reselling the cards on the black market.
“At the end of the day, we figure that with around a hundred thousand invested over three years, we should at least double or even double and a half the returns on our investments. It’s a bold gamble, because we’ve never done it before, and we think it’ll be a winner, and the merchants will get visibility,” says Mr Côté.
Similar campaigns have been launched in other regions with mixed results.
“If we don’t try it, we’ll never know. One of the strongest elements in the Gaspésie is that we’re a proud people. We know our merchants, but maybe we’ve never taken the time to walk through the door. I’m appealing to the pride of our people and calling on local merchants. The excuse that I won’t go because it’s cheaper online no longer exists with this campaign,” says the prefect in a burst of patriotism.
The prepaid card will be available on the MRC’s website starting on May 15. A video will accompany the launch to explain the campaign and guide users through the process.
Residents will be able to purchase a card, choose a participating merchant, and once the transaction is confirmed, the card will be credited. “It’s like giving a credit card to a retailer. If you buy a $50 card, it becomes $75. That’s $25 free,” explained Mr. Côte.
If the campaign goes well, organizers believe it could generate up to $250,000 in economic benefits.
“I think it will have a snowball effect. At the end of the day, we want it to benefit our residents and businesses,” says Mr Côté.
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