New auberge project brings $18M investment to Jouvence
William Crooks
From left to right: Claude Carrière, president of Jouvence’s board of directors; Gilles Bélanger, Minister of Cybersecurity and Digital Affairs and MNA for Orford; Annie Cloutier, director of tourism and social economy financing at Investissement Québec; and Martin Lavoie, general director of Jouvence, hold up an image of the future auberge in front of the building it will replace.
By William Crooks
Local Journalism Initiative
The Centre de villégiature Jouvence, a long-standing social economy business nestled in Mont-Orford National Park, is receiving a major boost to its infrastructure with a new $18 million revitalization project, supported by more than $12 million in government funding.
At a press conference held June 17 at La Petite Auberge de Jouvence, Minister of Cybersecurity and Digital Affairs and MNA for Orford Gilles Bélanger announced the funding on behalf of the Ministry of Tourism. “Jouvence is essential to our region,” Bélanger said. “This project is about more than a new building—it’s about securing the future of an institution that touches the lives of thousands each year.”
The investment includes $5 million from the Programme d’aide à la relance de l’industrie touristique (PARIT) and over $7 million in loans, largely through Investissement Québec. According to the official release, the new building will be built to LEED certification standards and will feature 42 rooms, a dining room with 90 seats, and flexible spaces for meetings, congresses, and retreats.
Jouvence’s Director General Martin Lavoie described the project as the organization’s new “navire amiral”—its flagship facility. “We are not just building a structure. We are building a future that is greener, more resilient, and more human,” he said, noting that the work will begin immediately with demolition next week. The new auberge is expected to open in the summer of 2026.
In a follow-up interview, Jouvence’s Assistant Director General Hugo Veilleux highlighted how the new auberge will allow the centre to expand its offering. “We’ve seen a growing demand from corporate groups, universities, and unions looking for a peaceful place to meet,” he said. “This project will help us meet that demand while supporting our core mission.”
The revenue generated from the upgraded facility will help fund renovations across the rest of the 110-room site, ensuring Jouvence can continue welcoming school groups, families, and individuals year-round. “We’re open all year, but people don’t always realize that,” Veilleux added. “Come September, the prices drop and the experience is just as magical.”
Founded over five decades ago, Jouvence offers all-inclusive nature stays with lodging, meals, and outdoor activities. The new construction is part of a long-term vision to modernize while staying true to its community-based roots.
The project is also supported by the Caisse d’économie solidaire Desjardins and Tourisme Cantons-de-l’Est. “Jouvence will remain a place of connection—with nature, with oneself, and with others,” said Tourisme Cantons-de-l’Est Director General Isabelle Charlebois.
With work already underway and an official inauguration expected in 2026, Lavoie thanked all those who brought the project to life: “This is our answer to the challenges of today and tomorrow.”
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