Students present to ‘Dragons’ Den’-like judges
By Kendall Knowlton
Who said you had to be an adult to land a deal?
A line of judges sat at a long table facing a small stage as the first 15 kids walked into a room, confidently ready to pitch their creative ideas to a panel of “dragons” on May 27.
The Montessori elementary school in Chelsea hosted its second Dans l’oeil du dragon, or eye of the dragon contest. This competition is for young entrepreneurs ages 10 and 11 and is based on the TV show Dragon’s Den, in which budding entrepreneurs pitch business ideas to a panel of judges or “dragons.”
The winners of the Chelsea competition were Edouard Miron and Alexandre Tamer, who won for their company Pit Stop, which makes bird feeders. The pair received $1,000 and a $65 gift card for La Cigale. The judges were impressed by the work the students put into the bird feeders.
In second place, Zoé Le Guyader showcased her passion for writing. She presented a book, which contained 12 stories she had written over time, that she had put together and printed 50 copies of. For her business La Plume Magique, she won $650 and a $65 gift card for La Cigale. Le Guyader also writes for the school paper, the Montessori Gazette.
And in third place, for Maé Chénier’s charcuterie board business, Les Délices en Boîte, she was awarded $500 and a $65 gift card for La Cigale. She puts together charcuterie boards that have things like pickles, prosciutto and cheddar.
Two youth businesses received special mentions for fourth and fifth place: Simplici’thé, a tea company created by Édouard Charbonneau and Francois Montesino, and a plant company called Les jardins de Perséphone created by Gabrielle Samson and Thomas Bertrand.
The judges, Mathieu Gaudette, Olivier Benloulou, Chris Kaarsberg, Nicholas Courchesne, Jonathan Albert, Sara Beaudet and Médéric Danis, run businesses in the area. They were gentle dragons compared to the TV show’s more feisty ones, but still firm at times.
Benloulou was passionate during the contest’s question periods, almost always suggesting that the students use organic products for food-related companies.
Students took the feedback with strength and confidence.
Nancy Courchesne, general manager at Montessori, said she works closely with the students to help them come up with their pitches.
“I do everything from start to end with the kids,” she told the Low Down explaining that they spend six weeks planning and are given grades based on their ideas and presentation.
Students also gave their presentations at the marché de petite entrepreneurs on June 7, which is a market for young entrepreneurs to showcase new products. Le Guyader won at the market, according to Nancy.
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