Sometimes great plants have bad branding
Paul Hetzler
The Advocate
Names are important, as opinions are often formed based on our cultural conditioning. Even if you never watched an episode of the 1960s American sit-com Gilligan’s Island, you could probably guess that the character named Thurston Howell III wasn’t the down-home farmer from Kansas, and that Mary Ann Summers was not the millionaire on the show.
Fiction writers like to play on common beliefs to convey good or bad through their characters’ names. And sometimes, they use this ploy to turn stereotypes on their head when characters are the opposite of what their names imply, like the hard-boiled, monster-killing teen protagonist of the Buffy the Vampire Slayer series.
For better or worse, what we think about the natural world can be shaped by names as well. One might assume vampire squids are dangerous, but they aren’t. Cone snails look harmless, but their sting can kill you. And one’s thoughts on blue-footed boobies depends on whether or not one is an adolescent boy.
My any other name
In many cases, plant names suit them quite well. Poison ivy and giant hogweed don’t sound the least bit enticing, which is good, because they’re dangerous to touch. And based on its names, you’d likely avoid dodder, a.k.a hellbine or devil’s shoelaces, even before you learned it is an orange-tentacled parasitic plant that sucks the life out of crops.
A few species don’t deserve the label “weed,” which brands them as undesirable. And yet, Jewelweed, which is related to cultivated impatiens flowers, has none of the bad habits of real weeds. Its orange (or yellow) orchid-like flowers attract hummingbirds and butterflies, and its sap has long been used to counteract poison ivy.
Milkweed, however, can act like a typical weed, but it is critical to the survival of monarch butterflies, and lots of people plant it in butterfly gardens or let it grow if it volunteers on their property. At certain stages of growth, milkweed is delicious when cooked properly.
Some plants more worthy of the title “weed” still have redeeming qualities. The bane of many land managers, Japanese knotweed is so invasive that it’s illegal in most places to plant or move. However, its young shoots make a fair substitute for rhubarb, and its roots show promise as a treatment for certain cancers. And while redroot pigweed, a type of wild amaranth, is a nuisance in some crops and vegetable gardens, its leaves are nutritious and tasty.
A favourite wildflower is so unfairly maligned by awful monikers that the record needs to be set straight about it. This 20- to 40-centimetre-tall beauty is not only attractive, it’s a potent medicinal plant. For some reason, it has garnered nicknames that include gagroot, vomitwort and pukeweed. What a marketing debacle! Many know it as Indian tobacco, which is not problem-free as a name, but at least it’s less negative. Fortunately, because this plant is in the genus Lobelia, you’ll generally find it listed as blue lobelia.
It’s a close relative of the bright-red cardinal flower, Lobelia cardinalis, which bursts into flaming bloom along stream and pond banks in late summer and early fall. Though not as showy as its crimson cousin, blue lobelia, Lobelia inflata, it is attractive in its own right. Its pale, blue-violet flowers first appear in mid-summer and continue until the first freeze. Pollinated flowers give way to inflated seed capsules that remain on the stem.
But heed warnings
This is the part of the program for a warning: consult your health-care provider before using lobelia, and to only use it under their supervision. Blue lobelia is a potent and effective medicine, but like many drugs, like insulin and digitalis, is dangerous in large amounts.
At the time of European contact, blue lobelia was widely used as a medicine by First Nations peoples over the extent of its range, which was all of eastern North America, from as far north as the Canadian tundra, down to northern Florida. As its less-flattering nicknames suggest, this plant will induce vomiting at high doses, a feature that has been used to save lives in case of accidental poisonings.
It is perhaps best known for its ability to help relieve the symptoms of asthma. One of blue lobelia’s key constituents, lobeline, accounts for the herb’s ability to relax bronchial tubes, open airways and stimulate breathing. It has been traditionally smoked in small amounts, although today it is also available as a tincture or in capsule form. Occasionally it is combined with other herbs and used as a chest or sinus rub.
Nicotine like
Structurally, lobeline does not resemble nicotine, although it affects the body in many of the same ways. This may relate to its long history in helping people kick the tobacco habit. Studies suggest that lobeline could help treat stimulant abuse. It seems that lobeline alters the way stimulants act on dopamine receptors, the brain’s “feel-good reward centre,” disrupting the way dopamine is stored and released.
As impressive as its CV is, I appreciate blue lobelia most for its flowers. For it to be more widely accepted, though, I think someone should get this amazing plant a good public-relations team.
Sometimes great plants have bad branding Read More »


