Hampstead’s ‘Pigeon dans la parc’ enters second year
By Joel Goldenberg
The Suburban
‘Pigeon dans la parc’ powered by Zera Café held a summer kick-off party at its Adessky Community Centre at Hampstead Park locale recently to mark its first complete year of operation and to look forward to its second year.
The event included free sweets and lemonade, music from an excellent Spotify playlist of 1960s and 1970s hits, balloons and face painting. Zera is the Hebrew word for “seed,” and reflects the social enterprise’s’s goal, “that people can grow and flourish when they are nurtured and included.”
The coffee shop, which has been housed rent free at the community centre, is a not-for-profit social enterprise dedicated to providing employment opportunities for neurodivergent adults, including those on the autism spectrum and those with severe ADHD. The establishment operates in partnership with Pigeon Café and the Town of Hampstead.
Alissa Anzerut, director of operations at Zera Café, told The Suburban that the café is “expanding into year 2, teaching our staff more skills and having more opportunities for meaningful employment.”
Eve Rochman, founder and director of the Zéra Café, says “it was quite the year.
“We’re proud of the fact that, this year, our employees are making sandwiches and salads right here, so we’re expanding the skill set that we’re teaching them. We upgraded our Zera Café headquarters [at 5151 Côte Ste. Catherine] during the year, there’s been a lot of changes there, too.
Rochman added that “one of the most exciting things that came out of our project last year is that Pigeon Café is now selling our products that we had exclusively at this branch, it’s a big deal and we’re trying to figure out how to do it successfully. Not only did people in the community appreciate having a local café to come to during the summer, but we now have offshoots that we’re really proud of.
“We’re finding ways to create even more employment opportunities.”
Rochman says the goal for the second year is to do even more, “create new projects.
“We’re really out of space and we’re looking at ways to find space and be able to do more. It’s more than growth, it’s about a new job approach this year and making sure that we are maximizing what we do with our employees in terms of their development and growth. We’re supporting them in the best way possible. Hopefully, they’ll be able to carry their new skills to other areas of their lives.”
Sabrina Taran, executive director of Zera Café, said that in the first year, the café was only able to operate with a grant, “and this year we’re doing it fully on our own.
“We have more neurodiverse staff working here because we’re able to bring some of our regular kitchen staff to get more hours and different experience working in a public facing role here.”
Some of the other Zera Café highlights in the past year have included growth from eight employees in 2022 to 20 in 2024 and a projected 24 this year; sales dollars increased from $90,000 in 2021 to a projected $400,000 this year; having 15 community partners, donated 200 meals to families in need and now having 50 dedicated volunteers.
Jonathan Dresner, owner of Pigeon Café, was on hand as well to join in the celebration at Hampstead Park.
“I just feel joy, I’m super happy for them and I hope they continue with such a nice team,” he told The Suburban.
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