Federation CJA’s campaign launch a roaring success
By Joel Goldenberg
The Suburban
Federation CJA’s Annual Campaign Launch at Hampstead Park featuring highly acclaimed Israeli singer Ishay Ribo and a spectacular drone show, was a roaring success as over five thousand people attended the event.
Last year’s March for Jerusalem, part of Federation CJA’s 2024-2025 campaign launch, attracted 25,000 people and also took place at Hampstead Park.
This year’s campaign has the theme “It’s Up To Us.” The event, billed as a celebration of culture, music and community, also featured, in a large tent, an authentic and atmospheric Israeli-style “shuk” market with a multitude of mouth watering goodies, including cake, fruits, meat, jewellery and many other items. The tent was also packed with enthusiastic shoppers and browsers.
We saw, amongst many others, Côte St. Luc councillor Dida Berku, former CSL councillor Allan Levine, English Montreal School Board chairman Joe Ortona; and Raquel and Alain Look, parents of former Côte St. Luc resident Alexandre Look, who died while defending others during the Oct. 7, 2023 Hamas terrorist attack on Israel.
Hampstead Mayor Jeremy Levi enthusiastically posted videos on social media, writing “just a regular Tuesday night in Hampstead Park featuring Ishay Ribo! Am Yisrael Chai!”
D’Arcy McGee MNA Elisabeth Prass was also on hand.
“It was truly inspiring to come together and celebrate the strength and vibrancy of our community,” she posted afterwards.
“This night is our moment to stand up and say — It’s Up to Us,” stated Federation CJA president and CEO Yair Szlak. “It’s where our community comes together to take action.When you give to Federation CJA, you’re helping feed families, support the vulnerable, strengthen Jewish identity and fight antisemitism. You’re joining thousands who care deeply about making a real and lasting difference and shaping the Jewish future in this city and province.”
General Campaign chair Heather Adelson said that a successful campaign “is not only measured by dollars raised, but by the unity it fosters and the lives it touches. The launch of our 2025 campaign marks a renewed commitment to building a stronger, more connected community and what better place for us to come together than in the middle of the tradition and culture an Israeli shuk.” n
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