Desiree Zagbai

Business Reference’ App Aimed at Connecting Black Entrepreneurs in Montreal

By Desirée Zagbai

A new mobile app called the ‘Business Reference App’ is set to launch on May. 30, 2025, during a public event at Concordia University’s D3 Innovation Hub. The app is designed to simplify the process of supporting and discovering Black-owned businesses in Montreal.

The app was developed by the web app agency, Smartegy, with support from CSMARI (Community Support Multiculturalism and Anti-Racism Initiative).

There were also collaborative efforts from the DESTA Black Community Network, the Ujamaa Initiative for Black Entrepreneurship (UIBE), and the Community Service Initiative at the John Molson School of Business, Concordia University (CSI).

Through this app, users will be able to connect with Black-owned businesses in categories like retail, food, wellness, and professional services.

Chuck Oumar is the co-founder of Smartegy. He led the development of the app with his team. Oumar said that the app is needed in the Black entrepreneurship environment in Montreal, as there aren’t many sources that people can refer to when looking for Black-owned businesses.

“I think that in 2025, having an app like this will help and enhance all the Black businesses that will be on the app and those people that will use it to find Black businesses in Montreal,” Oumar said. “We’re going to discover each other. That’s one thing, and we’re going to have power together to go on the market in Montreal and say, ‘You know, well, this is how many Black businesses we have in the city. This is how powerful we are. This is the kind of industry that we’re in.”

He explained that when tracking the app’s effectiveness, they will monitor how many people download the app and how many are actively using it. He added that they want people to use it after downloading, as it often happens that people forget about an app they have downloaded on their phone. To prevent that from happening, they will ensure that the quality of the businesses, the application, and the user experience all flow together.

“I think those together are the recipe for the app’s success,” Oumar said.

Kassandra Kernisan, executive director at DESTA, said that the Business Reference app symbolizes economic empowerment.

“We have great businesses and services within our community. We don’t have the best visibility, and we don’t have the best networks as a community, so this is really to help our businesses help our entrepreneurs network and help them connect to the public so that they can increase their customers and their profits. That’s the whole idea,” Kernisan said. “So, we’re trying to level the playing field once again. When it comes to the Black community and entrepreneurship.”

She explained that they will test the beta version of the app in Montreal for about a year. Afterwards, they will look to expand to Ottawa, Toronto, and the west of Canada.

“We’re not limiting ourselves. Eventually, we want to be Canada-wide,” Kernisan said. “It’s to highlight Black entrepreneurs, but it’s for everyone. So it benefits everyone, every consumer, whatever your race, background, or colour, and it benefits you in a few ways. One, you have access to great products and services, and two, you’re doing your part to help level out the playing field to contribute to economic equity. That’s always a good thing; no matter what your background is, it serves everyone, it serves the community.”

The app is available on the App Store and Google Play. More information about the launch event can be found at:https://www.eventbrite.ca/e/the-business-reference-black-business-directory-app-launch-tickets-1358470464729?aff=oddtdtcreator

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Motion Meets Meaning: Maycie-Ann St-Louis’s Journey Into Art

Maycie-Ann St-Louis, a Montreal movement director, transforms ordinary gestures into extraordinary visual narratives. In her various projects, St-Louis uses imagery and her Christian faith to guide her creative process. Most of her work centers around self-actualization and questioning purpose and identity. 

Movement directing is about guiding someone through motion in real-time, enhancing the quality of people’s natural movements but amplifying them more for, for example, a film or a music video.

“I like to let my work speak for itself and my faith is a way for me to delve into my creative identity,” St-Louis said to the CONTACT.

She added that having a good team with unique skills, aptitudes, labs and missions also leads to her creative process.

“Nothing ever comes to life how you think it will,” St-Louis explained. “So leaving space for improvisation and leaving space for what can happen on the spot is something that I really like and incorporate into my creative process because it makes things a bit freer and less structured. I think that things come by when you let go a bit.”

St-Louis has worked as a movement director in the UK and Montreal. She appreciates meeting new people, forming relationships, and collaborating on projects that can last an entire career.

“I love being in a creative space, just being able to free any idea that pops up; let’s just try it. Even if it doesn’t work, at least we tried,” St-Louis said.

She explained that she recently created her own casting and movement direction called “Born Ugly,” where she aims to highlight and show her artistic identity to others.

St-Louis’s recent project was a music video with the artist Thanya Iyer called I am here now, which she choreographed and movement directed. 

“The common line is being set in identity, so that’s the future for me. Being so set in the identity of what I have that everyone can recognize,” St-Louis said. 

More of St-Louis’ work can be seen on her website: https://maycieannstlouis.portfoliobox.net/portfolio

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10 Years Later; Reflections on the BLM movement in Montreal.

Desirée Zagbai

The death of Michael Brown, an unarmed 18-year-old Black man who police officer Darren Wilson fatally shot, sparked protests and riots in Ferguson Missouri. The demonstrations became an essential part of the Black Lives Matter Movement (BLM) in America and around the world.

In 2014, hundreds of Montrealers gathered outside McGill University for a candlelight vigil, in solidarity with the U.S. protesters who had taken to the streets after a grand jury decided not to charge the police officer involved in Brown’s death.

Ten years later, systemic racism is still happening in Canada. A Quebec court recently ruled that systemic racial profiling exists within the Service de police de la Ville de Montreal (SPVM).

Earlier this year, the Montreal Police banned the controversial thin blue line on its uniforms which had been linked to white supremacists and other racist groups. Many police forces in North America wore the thin blue line patch at the height of the BLM movement.

Emma Ansah is a journalist reporting on the injustices Black Canadians face. After 13 years in the media industry, her activism for the Black community continues.

“What keeps me motivated is that the news never stops; it’s constant. Every time you turn on the news, you hear about something that’s going on with Black people. There’s a lot you don’t hear,” Ansah said.

Ansah expressed how she believes the anti-Black racism in Canada is getting more covert. She believes that all types of anti-Black racism have always existed and that protesting and rallying is not enough for a systemic change; she maintains that the creating of councils, summits and fundraisers with experienced Black people would be more effective.

“I think the first thing is to make sure that you have certified Black people teaching this, and it could be a consultation firm that’s been sort of tasked to go to all of the school boards and all the institutions and training,” Ansah said.

Ansah added that after BLM leaders Patrisse Cullors and Melina Abdullah bought a $6 million house that allegedly was from donations they received, she stopped subscribing to the BLM movement. She thinks all efforts should go to support the Black community.

“In that regard, it sort of taints the whole purpose of the BLM movement. Do I think that it’s a great organization? Absolutely, all of the things that we should be doing as a community are to help eradicate all the things that continue to go on within our community,” Ansah said. “So, I think the movement is a great concept. I just don’t subscribe to it right now because there are just far too many discrepancies going on.”

Ansah expressed that she hopes the BLM movement will be remembered as an organization that made a change.

Mykeisha Marie, 28, thinks the BLM movement has significantly changed today’s society.

“I can definitely say it’s been a revolutionary as a movement,” Marie said. “I believe there have been a lot of people who have been aware of what’s been going on, especially with police brutality and just how Black and brown people are mistreated in society, so I’m very glad that this type of movement does exist.”

Marie explained that she wished the movement had received a better approach. She added that she thought the BLM movement was aimed at uniting Black communities but found that some Black people did not show solidarity with each other.

“Like, even with certain Black people, they will look at other Black people and say, no, I don’t associate with that type of thing. So, to me, I don’t understand. If we’re all supposed to be uniting and trying to work together, I feel like you can’t just simply pick and choose because it’s a trend,” Marie said.

Despite the ongoing issues Black Canadians face, Marie is not giving up hope on the BLM movement.

“So, to me, it’s something (BLM) that will be written down in history, and hopefully, in years to come, it will be taught in schools, especially in grade five and six history classes,” Marie said.

According to the charity organization Black Health Alliance, to fight anti-Black racism, people need to acknowledge that anti-Black racism exists and that it affects the well-being of Black Canadians.

 A study in the National Library of Medicine investigated the connection between Canadians’ race, discrimination, and risk for chronic disease. It found that Black Canadians were most likely to experience discrimination.

The Black Health Alliance also emphasizes that support from all government levels is required to fight anti-Black racism. Recognition from businesses, schools, healthcare, social service, and community agencies would be helpful.

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The Centre socioéducatif Lasallien launches the new AWS Think Big Space

Desirée Zagbai

The Centre socioéducatif Lasallien has launched a new educational lab in the Saint-Michel neighbourhood with the support of Amazon Web Services (AWS). The AWS Think Big Space is the first in Canada, giving students better opportunities in science-related fields.

Students, residents, and teachers can expand their interests in science, technology, engineering, arts, and mathematics (STEAM).

Paul Evra, executive director of the Centre Lasallien, expressed his excitement and gratitude for the new lab.

“I feel proud, but I really think about my mom because when she decided to come here, it was to give more opportunities to her kids,” Evra said. “I have the opportunity to be who I am right now because I have the people who trust me and believe in me. So that’s why I want to do the same for the next generation.”Evra said that Saint-Michel is perceived as a disadvantaged neighbourhood. People do not have opportunities to reach their goals because they need more tools. He added that the lab will allow students to improve their competencies. Evra emphasized that the lab is for everyone wanting to expand their STEAM-related career knowledge. The lab has an interactive touch table, a 3D printer, robots, mini-computers and more equipment to benefit teachers and students. Ruth Ducles, a Marie-Rivier Elementary School student, is excited about the lab’s potential.

She highlighted that students can use the tools at the lab to improve their skills.

“All of a sudden, it’s even better to learn at school and focus. Even if you don’t have homework, you can still learn and use your books to help with your math,” Ducles said.

To motivate the students, Evra and his team ensure that they speak positively and show that they believe in them.

“We tell the kids they have to reach their goal and star,” Evra said. “Nothing is impossible.”

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Juneteenth: The first steps towards Black freedom

Desirée Zagbai

On Aug. 1, 1834, the Slavery Abolition Act ended centuries of colonial enslavement of Africans in Canada.
Throughout history, approximately 15 million Africans were enslaved in the transatlantic slave trade. During this time, Black people had their freedoms stripped away; as mentioned by the Canadian Museum of Human Rights, the colonists controlled a large part of the slaves’ lives. “Slave owners subjected enslaved people to terrible working and living conditions. Physical and sexual abuse was a constant threat. Enslaved people lived tremendously difficult and very short lives.” The slaves had to endure harsh conditions for a long time, and they had no choice but to follow the colonist’s orders. During the period of slavery, approximately two million people died while crossing the Atlantic. The immense violence and kidnapping took many more lives.
However, despite the hard situations enslaved Africans were in, they used their bravery as shields and planned how to run away from their slave owners. In 1777, it was reported that many slaves fled from British North America into Vermont State, where slavery was abolished at that time. In many instances where slaves successfully fled, advertisements were posted for the public in an attempt to find them again. There are still ad examples from Nova Scotia that show how the slave owners described enslaved Africans and how much power they believed they had over them.
In 1793, Upper Canada passed an act to end the practice of slavery. This took a long time, and the first steps made it illegal to bring slaves to Upper Canada. Slaves’ children would be free as soon as they turned 25 years old. Another act that had similar elements did not pass in Québec due to the powerful influence a lot of slave owners and elected officials had in that time. They had the possibility to refuse potential acts, which inflicted more suffering on enslaved Africans’ lives.
The slave owners used halters around the slaves’ necks and whips to abuse them while they were fighting through every day of forced labor.
Black people’s suffering did not fully end when slavery was abolished. There is still anti-Black racism in Canada. This includes racist stereotypes, discrimination, racial profiling, and limited opportunities such as taking out a loan for one’s upcoming business.
Mushagalusa Chigoho is the CEO and founder of Afromusée in Montréal. The museum shows different parts of African heritage in Canada and its many cultures.
Chigoho expressed that financial and structural barriers can make it more difficult for Black Canadians who want to succeed with upcoming projects. He emphasized that the Black community has more successful scholars and entrepreneurs nowadays, but believes that there is still a long way to go for Black freedom.
Chigoho stated that there are ways that could help the Black community stay firm and go forward despite the anti-Black racism that still exists in Canada.
“If we are strong economically and we first educate our own community to be proud of who we are, I think those are the two solutions for me,” Chigoho said.
Emancipation Day is to teach others about the slave history in Canada, understand the truth about enslaved African experiences, learn how people can get involved within Black communities and explore ways to fight anti-Black racism. Despite the injustices Black people have endured for decades and still do in the 21st century, movements such as Black Lives Matter evoke how they will never back down from racism and how firm a community can be if everyone gathers together and finds ways to get closer to freedom. As Martin Luther King said, “Oppressed people cannot remain oppressed forever. The yearning for freedom eventually manifests itself.”

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