Tourism officials from every corner of the Townships spoke on the new attractions in their regions. Photo by William Crooks
By William Crooks
Local Journalism Initiative
Tourisme Cantons-de-l’Est (TCE) announced more than 100 new attractions and experiences for the upcoming summer season at a press conference in Sherbrooke May 21. From culinary adventures and invigorating outdoor activities to family entertainment and diverse accommodation options, the region promises unforgettable moments for visitors, according to a May 22 release.
Isabelle Charlebois, Executive Director of TCE, kicked off the conference, with representatives afterwards, from every corner of Townships, addressing those gathered on the new attractions in their regions.
“We’re here to celebrate the beginning of summer… I think you have some great new things this year to enjoy,” Charlebois said.
More information was revealed before the representatives spoke. According to a recent survey, about 70 per cent of local respondents are optimistic about the summer of 2024, reflecting confidence in the region’s potential to attract and delight visitors. Improved labour conditions are expected to enhance both visitor and employee experiences.
Despite a mixed winter season affected by mild weather and precipitation, the total solar eclipse on April 8 marked a significant boost for the local tourism industry, drawing over 55,000 visitors and generating more than $4 million in tourist spending. This event has greatly increased the region’s visibility on both national and international stages.
A recent survey by the Transat Tourism Chair indicates that the Townships is among the top three preferred destinations for Americans and Western Canadians planning summer trips.
TCE has launched its summer promotional campaign, “Close to You. Far from Ordinary,” targeting both the Quebec market and the English-speaking markets in Ontario and the northeastern United States. The campaign, supported by a robust media strategy and influencer partnerships, is backed by an investment exceeding $600,000.
New attractions in the Townships
This summer, visitors can enjoy many new or enhanced offerings across the region’s nine territories, detailed below:
– Auberge du Changement d’Ère in Coaticook introduces “Gouttes d’air,” spherical treehouse accommodations.
– Hébergement aux Cinq Sens in Piopolis features eco-friendly mini-homes inspired by indigenous values.
– Huttopia in Sutton expands with 15 new Canadian tents equipped with wood stoves.
– Quartier des Marinas in Magog offers 30 luxury suites aimed at corporate travelers.
– Espace Hors Champs in Austin combines accommodation with agricultural activities and farm-to-table dining.
Exploring national parks
– Mont-Mégantic National Park celebrates its 30th anniversary with a new show at ASTROLab.
– Frontenac National Park upgrades its camping facilities and adds a new event space, L’Oasis.
– Yamaska National Park enhances its accommodation options with 26 new camping units.
Unique culinary experiences
– Val Caudalies vineyard in Brome-Missisquoi debuts a new white melon wine.
– La Vallée du Moulin in Melbourne introduces eco-friendly fig cultivation.
– Restaurant Ôma in Dunham offers a farm-to-table dining experience by Chef Hakim Chajar.
Expanding Brewing Culture
– La Halte des Crinqués in Sherbrooke opens a Viking-themed microbrewery.
– À l’Abordage in Sutton expands to Bromont.
– Matera Brasseurs in Dunham joins the Brome-Missisquoi Wine Route.
Enhanced Cycling Routes
– Val-Saint-François region now features nine gravel bike routes covering 426 kilometers.
– La Frontalière offers an 87-kilometer cycling trail connecting Ayer’s Cliff and Newport, Vermont.
– Circuit des Trois Lacs in Granby stretches over 74 kilometers, connecting Estriade with Brome-Missisquoi.
Family Activities
– Ulverton Wool Mill offers an immersive historical tour with augmented reality.
– Scotstown introduces four new heritage tours via Balado Découverte.
– Maison Merry in Magog presents an exhibit showcasing the history of local photography.
Festivals and Events
– New events include the Bromont Wine Festival, Les Restos prennent l’air, FAUNE Festival, and Folk & Blues des Cantons. Numerous other musical, culinary, sports, and cultural events are set to make this summer vibrant and memorable.