TASHI FARMILO
LOCAL JOURNALISM INITIATIVE
PONTIAC – Tariffs, supply chain disruptions, and economic uncertainty are reshaping how Canadians do business. As global trade becomes increasingly unpredictable, the “buy Canadian” movement is gaining traction, driven by necessity and a renewed commitment to supporting local businesses. Consumers are turning away from imported goods, opting instead for homegrown food, beverages, and essentials. This shift presents significant opportunities for adaptable businesses, particularly in agriculture and agribusiness, where Canadian farmers and food producers stand to benefit the most.
Small business expert Beverlee Rasmussen, author of “Small Business, Big Opportunity: Systematize Your Small Business, Create Personal Freedom, and Live the Entrepreneurial Dream,“ views this moment not as a crisis but as an opportunity for businesses willing to pivot.
“If you have a product that Canadians are importing, ask yourself: can I produce it here? Can I find a way to get it to market?” she says. The Pontiac region, with its rich agricultural landscape, is uniquely positioned to capitalize on this shift—provided local farmers, agribusinesses, and tourism operators are prepared to act.
One immediate change is evident in food production. Traditionally, Canadian farms have relied on large wholesalers and grocery chains, but consumer habits are shifting. More Canadians seek local produce, meats, and specialty items, creating openings for direct-to-consumer models like farmers’ markets, subscription boxes, and farm-to-table initiatives.
“There’s a huge opportunity,” Rasmussen notes. “People want Canadian-grown food, but businesses must plan ahead. That means reviewing budgets, staffing, and resources now—not waiting until mid-summer and realizing, ‘Wow, if we had pivoted sooner, we’d be thriving.’”
For agribusinesses, diversification is crucial. Grain farmers who traditionally sell only to wholesalers might consider milling flour for direct sale. Dairy producers could explore artisan cheese production, tapping into growing demand for specialty Canadian products.
“Entrepreneurs excel at pivoting,” Rasmussen says. “What adjustments do you need to make right now? Look ahead to what drives consumer demand and adjust your business to align with the current economic environment.”
However, farmers face more than market challenges. Regulatory hurdles often complicate efforts to expand operations or introduce new products.
“There are definite trade barriers between provinces,” Rasmussen explains, noting that even minor differences, such as wheat-rolling techniques between Alberta and British Columbia, can impede interprovincial sales. “Right now, the government is likely more open than ever to addressing restrictive regulations. Communication is key. Don’t keep obstacles to yourself—network and inform decision-makers about necessary improvements.”
Beyond food production, agritourism offers another significant opportunity. With international travel uncertain and Canadians increasingly exploring domestically, local tourism is thriving. Pontiac, with its rugged landscapes, farms, wineries, and historic communities, is well-positioned to benefit. Farm tours, vineyard tastings, and experiential tourism like beekeeping workshops or cheese-making classes are drawing increased interest.
“This is the best time ever to be in Canadian tourism,” Rasmussen says. “Canadians prefer local experiences, and Europeans seek Canadian adventures. Potential customers need to find you. Is your website ready? Are you actively promoting your business? Now is the time to prepare and attract new clients.”
For Pontiac’s agricultural community, the message is clear: the future belongs to those who act now.
“It’s not a time of doom and gloom,” Rasmussen concludes. “It’s a moment of opportunity. Ask yourself, ‘What can I do to contribute to the Canadian economy—and profit at the same time?’”