Mélissa Gélinas LJI Reporter

Provigo Le Marché Charron Aylmer and its employees are proud to have participated in the Guinness World Record for the Largest Number of Parmigiano Reggiano Wheels Cracked on June 14.

More specifically, 1,800 Parmesan wheels were simultaneously cracked at more than 450 Loblaw stores across Canada, from noon to 2 pm.

Several guests were present for the occasion, including Suzanne Tremblay, Member of the National Assembly for Hull, as a judge. “It’s always a wonderful moment to witness a Guinness World Record,” she said. “It’s something quite unique, and it’s especially interesting to see the team spirit here between the employees, the Provigo owner, Eric Charron, and the connection with the community. We can see that this is a well-established business in the Aylmer area.”

According to Charron, the ripening of Parmigiano Reggiano can take up to 24 months before it reaches its peak of maturity. “Each wheel costs around $2,000,” he explained. It also takes approximately 550 liters of milk to make them.

To thank the first 20 witnesses to the event, they were offered a slice of Parmigiano Reggiano cheese.

“The result of the Guinness World Record for the largest number of Parmesan cheese wheels cracked will be announced during the week of June 16,” said Charron.

Photo: Eric Charron, owner of Provigo Le Marché Charron Aylmer, accompanied by Suzanne Tremblay, Member of the National Assembly for Hull, with employees of the store, during the Guinness World Record for cracking Parmigiano Reggiano wheels (June 14, 2025). (MG) Photo: Mélissa Gélinas

Employees of Provigo Le Marché Charron Aylmer, during the Guinness World Record for cracking Parmigiano Reggiano wheels (June 14, 2025). (MG) Photo: Mélissa Gélinas