Quebec’s traditional accompaniment campaign will be back on the roads from November 24 to
December 31. Covering an estimated 50 regions across the province, the major campaign is
celebrating its 40 th anniversary this year. Since 1984, Operation Red Nose has offered a free safe
return home to over two million people, standing out amongst transportation services. Now, 50
local organizations have joined them in the deployment of the emblematic initiative.
“In 40 editions, Operation Red Nose has been the scene of incredible dedication shown by
thousands of volunteers, a powerful testimony of solidarity,” said Operation Red Nose founding
president Jean-Marie de Koninck in a press release. “Their commitment is the pillar of our
organization’s success and keeps road safety at the heart of our concerns at this festive time of
year.”
Each ride provided by volunteers is free. Donations and tips contribute to the financial support of
the non-profit organization. Long-standing partners Desjardins and SAAQ have also played a
role in the success of the campaign, resulting in the “well-being of road users and their
communities.”
“Our two organizations are united around a common goal: to make Quebec’s roads safer,” added
SAAQ president and CEO Éric Ducharme.
As part of its annual advertising campaign, a new theme was introduced: “ The invitation is extended , ” which emphasizes that everyone is invited to help make the 202 3 edition a vibrant
success .
Quebecers are invited to be part of the festivities whether it is done through volunteering or
calling 1-866-DESJARDINS to use their transportation services.
As Nov ember 24 approaches, Operation Red Nose is still welcoming volunteers to register to
help prevent impaired driving during the holidays.
“In December, as throughout the year, it is important to keep in mind that if you have consumed
alcohol or drugs, even in moderate quantities, it is always more prudent not to drive and to opt
for a responsible and safe alternative, such as Operation Red Nose,” advised Ducharme.
A full list of regions that will be in operation for the 2023 edition can be found on
Operationnezrouge.com.
With notes and edits from Mary Baskin and Lily Ryan.