Published November 8, 2023

Quebec’s traditional accompaniment campaign will be back on the roads from November 24 to

December 31. Covering an estimated 50 regions across the province, the major campaign is

celebrating its 40 th anniversary this year. Since 1984, Operation Red Nose has offered a free safe

return home to over two million people, standing out amongst transportation services. Now, 50

local organizations have joined them in the deployment of the emblematic initiative.

“In 40 editions, Operation Red Nose has been the scene of incredible dedication shown by

thousands of volunteers, a powerful testimony of solidarity,” said Operation Red Nose founding

president Jean-Marie de Koninck in a press release. “Their commitment is the pillar of our

organization’s success and keeps road safety at the heart of our concerns at this festive time of

year.”

Each ride provided by volunteers is free. Donations and tips contribute to the financial support of

the non-profit organization. Long-standing partners Desjardins and SAAQ have also played a

role in the success of the campaign, resulting in the “well-being of road users and their

communities.”

“Our two organizations are united around a common goal: to make Quebec’s roads safer,” added

SAAQ president and CEO Éric Ducharme.

As part of its annual advertising campaign, a new theme was introduced: “ The invitation is ​extended , ” which emphasizes that everyone is invited to help make the 202 3 edition a vibrant

success .

Quebecers are invited to be part of the festivities whether it is done through volunteering or

calling 1-866-DESJARDINS to use their transportation services.

As Nov ember 24 approaches, Operation Red Nose is still welcoming volunteers to register to

help prevent impaired driving during the holidays.

“In December, as throughout the year, it is important to keep in mind that if you have consumed

alcohol or drugs, even in moderate quantities, it is always more prudent not to drive and to opt

for a responsible and safe alternative, such as Operation Red Nose,” advised Ducharme.

A full list of regions that will be in operation for the 2023 edition can be found on

Operationnezrouge.com.

With notes and edits from Mary Baskin and Lily Ryan.

Scroll to Top