LJI Reporter
Tashi Farmilo

Nestled in the heart of Old Aylmer, Baume pour l’âme – Boutique et atelier is not just a store, it’s
a community hub where love for natural body products and human connection flourishes.
Founded by two passionate Aylmerites, Nadie St-Pierre and Bettina Hamacher, this enchanting
boutique is dedicated to offering simple, natural body products while fostering a sense of
community.

At Baume pour l’âme, the belief is strong that human contact is essential for the vitality of our
communities. This is why the boutique emphasizes selling its products in-store and through
local businesses. “We want our customers to be able to smell the soaps and be served by
humans,” says St-Pierre, highlighting the sensory experience and personal touch that online
shopping can’t replicate.

The boutique boasts a variety of natural body products, from soaps and balms to bath bombs
and more, all made with ingredients from their gardens. They also offer workshops where
customers can learn to make their own soap and other products, adding a personal touch to
their self-care routine.

Sustainability is a core value at Baume pour l’âme. The boutique uses returnable containers and
promotes a zero-waste philosophy. Their products are vegan, and they focus on using natural
ingredients that are kind to the environment and to the skin.

In addition to their in-store offerings, Baume pour l’âme provides local delivery on Fridays,
ensuring that their products are accessible to the community. They also host various workshops,
including a blissful bubble workshop and a unique crepe and soap workshop in collaboration
with Beurre Salé Crêperie et Boutique.

Baume pour l’âme – Boutique et atelier is more than just a store; it’s a magical space where
natural beauty, community, and sustainability intersect. As Nadie St-Pierre and Bettina
Hamacher put it, “It’s a magical space and you’re the only one missing!”

Visit Baume pour l’âme at 105 Rue Principale, and discover a world of natural beauty and
community spirit. For more information, contact them at (819) 968-5689 or visit their website:
www.baumepourlame.com.

Photo: Boutique et atelier, founded by two passionate Aylmerites, Nadie St-Pierre and Bettina
Hamacher, is a community hub where the love for natural body products and human connection
flourishes. (TF) Photo courtesy of Baume pour l’âme