by Timothy Edward, Local Journalism Initiative reporter

The Canadian Food Inspection Agency and a CBC News investigation has found that major Canadian grocery stores have been labelling some American items as “made in Canada.” The CFIA has investigated nearly 100 complaints made by Canadian shoppers, while the CBC found labelling errors and inconsistencies at stores operated by Sobeys, Loblaws and Metro in downtown Toronto in July.

The mis-labelling was primarily found on shelf signs next to bulk and prepackaged produce that read “product of Canada” or “product of Mexico” while the product’s sticker or packaging said it was a “product of USA.”

Both Loblaws and Sobeys have run significant “Buy Canadian” marketing campaigns to appeal to consumers during the Trump trade war this year.